808. we hear that three number sequence all the time in the electronic music realm. try to hashtag it on instagram and you'll figure out quickly that it's also the area code for hawaii.
the full name is tr-808, from the company roland. it was an analog drum machine in the 80s. ironically, it was a commercial failure, being deemed too robotic, too inorganic.
we here at SVCRED created the 808 t-shirt as an homage to the fabled machine (written off in its youth as a weird toy). more than a DJ shirt or producer shirt, this is a wearable tribute. a head nod to the great beast of a machine which powered and drove detroit techno, chicago house and new york hip hop. this is techno clothing, this is house clothing, this is trap clothing, this is dubstep clothing-- it is for all genres. repping 808 is like repping a Beatles shirt -- all electronic (and increasingly pop) music was deeply shaped by its existence.
the goal is to have a facet of festival clothing, nightclub clothing, rave wear, clubwear be reverent -- paying respect to the entire oldschool -- the DJs, the machines, the crazy illegal warehouse parties that made it all possible. that gave us the scene we love and cherish and live by today.